Wednesday, December 19, 2007

cricket


Business of cricketIndian fans were disappointed and enraged as the team crashed out of the 2007 Cricket World Cup edition in the first round on March 23rd, 2007. Interest in the game in the country plummeted to an all-time low and the fallout was felt by the sponsors, advertisers and media, resulting in a near crisis for the game. Team India's Twenty20 win saw the revival of the business of cricket after a lull.

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